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Being and Living Out Loud: Celebrating Pride With The Be! Agency and B.BLYSS!

Pride Month is more than a celebration; it's a declaration of our right to be seen, heard, and loved for who we truly are. At The Be! Agency, we believe in the transformative power of authenticity and inclusivity. Through our LGBTQ+ marketing division, B.BLYSS!, we champion the voices and stories that make our community vibrant and resilient.

The Journey of B.BLYSS!

B.BLYSS! began as a dream shared by three passionate individuals: Tamara R. Allen, Shaakira Hassell, and Sandra. They envisioned a space where queer women could celebrate their identities, connect with one another, and experience joy. When Tara Honeywell joined in 2008, B.BLYSS! evolved into more than just an event series—it became a movement dedicated to cultural diversity and community empowerment.

B.BLYSS! was founded in response to a glaring need within the LGBTQ+ community: a space that celebrated and uplifted queer women of color. From its inception, B.BLYSS! aimed to be more than just a nightlife event—it sought to build a community, foster connections, and create opportunities for personal and professional growth.

Being Out Loud

For many of us, being out loud is an act of courage. It's about shedding the layers of fear and shame that society often imposes on us. It’s about embracing our true selves and sharing our stories with the world. At The Be! Agency, we understand the importance of this journey. We've seen firsthand how powerful it can be to live openly and authentically. Our campaigns through B.BLYSS! are designed to reflect this spirit, celebrating the unique stories and experiences that define us.

B.BLYSS! events are known for their vibrant energy and welcoming atmosphere. Whether it's a dance party, a wellness retreat, or a professional networking event, every gathering is designed to make attendees feel seen, valued, and celebrated. Over the years, B.BLYSS! has hosted countless events that have brought people together, from the legendary "Beats & Bonfires" to intimate art showcases featuring local LGBTQ+ artists.

Living Out Loud

Living out loud is about more than just visibility; it’s about action. It’s about creating spaces where all voices are heard and valued. This Pride Month, we honor those who have paved the way for us, and we commit to continuing their legacy. We celebrate the activists, the storytellers, and the everyday heroes who live their truth and inspire others to do the same.

One of the core principles of B.BLYSS! is inclusivity. We believe that everyone, regardless of their background or identity, deserves a space where they can be their true selves. This commitment to inclusivity is reflected in everything we do, from our event programming to our marketing campaigns. By partnering with local LGBTQ+ organizations and influencers, we ensure that our events are diverse, accessible, and representative of the broader community.

Our Pride Initiatives

This year, B.BLYSS! is involved in several exciting initiatives to celebrate Pride:

  • Campaigns that Matter: We are partnering with brands to create inclusive campaigns that highlight the diverse experiences of LGBTQ+ individuals. Our goal is to ensure that these narratives are not only heard but celebrated.

  • Community Engagement: We are collaborating with local organizations and corporate entities to host events that foster a sense of belonging and community. From educational workshops to social gatherings, we are dedicated to creating spaces where everyone feels welcome.

  • Visibility and Representation: Through our marketing efforts, we are committed to increasing visibility and representation for LGBTQ+ individuals. We believe that everyone deserves to see themselves reflected in the media and advertising.

Celebrating Our Stories

One of the most beautiful aspects of Pride is the diversity of stories that come to light. These stories are as varied as the people who tell them. They are stories of love and loss, of struggle and triumph. They remind us that while our experiences may differ, we are united by a shared desire for acceptance and equality.

Take, for example, the story of Jasmine, a young woman who found the courage to come out to her family during a B.BLYSS! event. Surrounded by a supportive community, she felt a sense of belonging she had never experienced before. Or consider Michael, who, after attending one of our workshops, started his own LGBTQ+ advocacy group at his college. These stories inspire us and remind us why we do what we do.

Join Us in Celebrating Pride

As we celebrate Pride, we invite you to join us in being and living out loud. Whether through sharing your story, supporting LGBTQ+ initiatives, or simply being an ally, every action counts. At The Be! Agency and B.BLYSS!, we are proud to stand with the LGBTQ+ community and continue our efforts to make the world a more inclusive place.

Join us this month for these pride events!!

SUNDAY, JUNE 23rd at 4 pm @ PrideFest (South Stage - Addison & Halsted)

  • B.BLYSS! 20th Anniversary Takeover of Peach on Air with performances by DJ Sandra Suave, DJ Feen & Ayodele Drum & Dance! Don’t just come for our segment. Check out all the amazing talent including the first official DJ performance by Peach Presents own Breberries! - FREE event

THURSDAY, JUNE 27th - Private Event

SATURDAY, JUNE 29th at Navy Pier (South Stage) - FREE Event (All Ages)

  • Join Ariana DJ & B.BLYSS! for PRIDE at the Pier featuring performances:

  • 2pm-4pm - Babes Only DJs - Mo Mami & Evie The Cool

  • 4pm-5pm - TORi the Creator of SmallWORLD Collective

  • 5pm-6pm - A Bollywood Dragshow Experience by Jai Ho

  • 6pm-7pm - SloMo of @FUTUREROOTZ + Live Percussionist

  • 7pm-8pm - Charlies Chicago Presents A Tribute to Queer Pop (Lady Gaga / Kim Petras, etc)

  • 8pm-9:30pm - The Claudettes

  • 9:30pm-11pm - Cedeño feat. Marco (Drums), Alex (Congas), Tania & Mimi (Dance)

  • Don’t miss the live fireworks at 10pm!


  • Join us as we support Peach Presents and The Lesbian Social Club at Brickhouse Wrigley Field. Use the link for Tickets:

  • Conveniently located near the Pride Parade route, with a massive outdoor patio offering breathtaking views of Wrigley Field, this will be the go-to party of the weekend.

  • Due to capacity reasons, limited tickets are available. Music by: Do Not Disturb; DJ Alex D, DJ Ca$hEra ; Supesbase, and Breberries. Heres' the LINK TO TICKETS.

Let's continue the PRIDE spirit and celebration of our vibrant community at:

Clandestina Sweetest Hangover Post Pride Social!!

  • Sunday, July 7th, 4pm - 9pm

  • Bronzeville Winery, 4420 S Cottage Grove

Keep the mood and groove going with DJ Ca$hEra and DJ LoveBug. Delight in the beautiful, open-spaced, artistic and relaxed venue: the Bronzeville Winery, serving up an elevated wine and dine experience!

Part of the proceeds from this event will go to Affinity Community Services!

Early Bird tickets through June 30th: $18 Regular admission: $22 Get your tickets at Event Link

Join Clandestina, friends, and fam... cuz a month is just not enough!!

Happy Pride Month from all of us at The Be! Agency and B.BLYSS!. Let’s celebrate our stories, our resilience, and our unwavering commitment to being and living out loud.

For more information on why LGBTQ+ representation in marketing is crucial, check out this insightful article by Ann-Derrick Gaillot: Why LGBTQ+ Representation in Marketing is Important.

By embracing our true selves and supporting each other, we create a stronger, more vibrant community. Let's live out loud, not just during Pride, but every day.

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